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Regardless of having no gamers, and never being out there to play, a brand new online game has already pulled in over $55 million in gross sales.
Relatively than excited clients placing down cash to pre-order the upcoming recreation, that cash is definitely coming from sales of virtual land within the game’s virtual world.
Properties begin at simply shy $3,300, and one plot of land went for $972,102. In complete, gross sales of digital land have to date pulled in over $55 million.
That’s, in fact, primarily based on today’s value of the cryptocurrency Ethereum, which is how the digital land was bought. Furthermore, every bit of digital land was tied to its personal NFT — a sort of digital receipt that enables its proprietor to resell the merchandise in a while.
That is as a result of the brand new recreation, “Legacy,” is foundationally constructed on so-called “Web3” concepts like Blockchain technology, NFTs, and cryptocurrency. It is a new spin on an outdated online game style often called the “god recreation,” and it is being creatively led by the sport developer most immediately related to popularizing that style, Peter Molyneux (of “Populous” and “Black and White” fame).
Since asserting the in-game “land sale” final Saturday, “Legacy” builders 22cans and Gala Video games have almost bought out of digital houses in digital London. 
The sport is predicted to launch for PC and Mac in 2022, and Gala Video games described it as “the primary ever Blockchain Enterprise Sim.” Based mostly on a trailer, the gameplay is primarily a town-building recreation with a concentrate on commerce and growth. Gamers can create new digital objects which will be bought inside the recreation, with the top aim of complete industrial dominance.
By way of the digital land purchases, gamers will be capable to take part in what appears like a recipe for a online game model of unregulated capitalism with a touch of pyramid scheme. 
“Proudly owning a Land NFT means that you can begin your personal in-game blockchain enterprise affiliation in ‘Legacy.'” Gala’s blog post said. “Crucially, as a enterprise affiliation proprietor, you should have entry to Legacy Keys. These things will be lent to different individuals who need to begin an in-game enterprise in ‘Legacy,’ making them your in-game Enterprise Companions. As a part of your affiliation, they may share a portion of their earned LegacyCoin with you.”
Notably, “Legacy” has its personal cryptocurrency (“LegacyCoin”) that allows in-game purchases.
Although it lives on the Ethereum blockchain, LegacyCoin will be earned by collaborating in some in-game occasions and used to pay for in-game gadgets. 
A request for remark from recreation director Peter Molyneux went unanswered as of publishing.
Received a tip? Contact Insider senior correspondent Ben Gilbert through electronic mail (bgilbert@insider.com), or Twitter DM (@realbengilbert). We will hold sources nameless. Use a non-work gadget to achieve out. PR pitches by electronic mail solely, please.
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