If you’re reading this article, you’re probably familiar with non-fungible tokens (NFTs). These digital collectibles allow creators to protect their intellectual property using blockchain. Although the technology has existed for years, it has always remained the purview of cryptophiles at the fringes of the Internet. In 2021, NFTs went from formidable curiosity to a key […]
If you’re reading this article, you’re probably familiar with non-fungible tokens (NFTs). These digital collectibles allow creators to protect their intellectual property using blockchain. Although the technology has existed for years, it has always remained the purview of cryptophiles at the fringes of the Internet. In 2021, NFTs went from formidable curiosity to a key element of marketing and sales for music and art. Until recently, it has been extremely difficult for creators to get their digital property on the market for purchasing.
Thanks to an innovative partnership between companies that are approaching non-fungible tokens from opposite sides of the equation, this is changing. With S!NG — an NFT creation platform that users access through an iOS app — users can upload content with a swipe of the thumb, and their NFTs are automatically created for free. In March, the company officially launched its service It is already being used by musicians, artists, filmmakers, and other creatives. With S!NG, it’s easy to protect original creations. Rarible is a decentralized online marketplace that allows people to buy and sell NFTs, while getting royalties for their works.
The big question about NFTs is a practical one: what do you do with them once they’re created. In fact, this is a fairly major criticism of the entire platform. The promise of being able to control distribution and sales is attractive. Unfortunately, it has been difficult for creators to actually monetize their work. If you look at the more high-profile NFT sales over the last few months, most required a fairly deep back-end integration to get the products on the market.
That’s where Rarible comes into the picture. The company is a well-established player in the NFT retail world, with a monthly trading volume in excess of $40 million and thousands of items available for sale at any given time. The integration with S!NG has created the first seamless system to create and list NFTs at no charge.
“It is amazing to me how quickly the technology in the NFT space is moving,” says S!NG CEO Geoff Osler. “Even three months ago this seemed like the Holy Grail, but today it is a reality. This is an amazing opportunity for creators who want to complete control over their work and an easy, free, way to get their products onto the market.”
Alex Salnikov, Co-founder and Head of Product at Rarible, adds that, “It’s absolutely exciting that S!NG brings NFT creation tools to mobile with such a native feel and sleek experience.”
One of the hallmarks of this partnership is the ease-of-use for creators who want to share their work. Creating an NFT takes seconds. After that, artists use a simple interface to upload the file onto Rarible, which also only takes a few seconds. “We knew that this had to be easy to use when we built this,” says Osler. “This isn’t a product for people who are experts in crypto or have a deep technical background. It was built to help creators financially from their hard work. It’s for everyone.”
Richard Berman is a Tech Columnist at Grit Daily. He spent 13 years writing for the San Francisco Chronicle, and has also written for the Toronto Star, the Silicon Valley Business Journal, and magazines throughout North America.
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