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NIVEA enters the world of NFTs (non-fungible token) to discover the worth of contact
Based mostly on the assumption that contact ought to be accessible to all, NFTs are provided without cost
Briefly visible impaired artist makes use of contact to create digital art work
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Dec 13, 2021, 09:00 ET
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HAMBURG, Germany, Dec. 13, 2021 /PRNewswire/ — Skincare model NIVEA is tapping into the linked world of NFTs (non-fungible token) to showcase the worth of contact via digital artwork. NIVEA believes within the significance of contact for psychological and bodily well being, placing the accessibility of contact for all within the highlight via a restricted version of a NIVEA NFT artwork piece that’s out there without cost.
NFT expertise usually permits individuals to commerce and personal high-value tokens like artwork, collectibles, or actual property through cryptocurrencies and has just lately turn into more and more in style within the artwork world. With the "Value of Touch", NIVEA desires to deliver consideration to the facility of contact, utilizing NFTs to debate the worth society presently attributes to it, and to spark a dialogue about how contact could be priceless and highly effective, even when freely out there to all.
The artist behind NIVEA’s NFT artwork piece is Clarissa Baldassarri, an Italian visible artist who suffered from non permanent visible impairment early on in her profession as a painter. The restrictions she skilled impressed her to rediscover artwork via what she calls a aware contact.
NIVEA’s NFT artwork will likely be minted on Polygon and will likely be out there as a restricted version without cost through a devoted NIVEA website. NIVEA is the primary mass model to supply free NFTs that symbolize the worth of contact.
Contact with objective
When loneliness takes up more room in individuals’s lives, human contact and feeling linked to others could make a elementary distinction. "The Value of Touch" is a part of NIVEA´s model objective "Care for Human Touch to Inspire Togetherness", launched in January 2021. Via this the model helps human contact initiatives to promote the standard of life for individuals susceptible to loneliness. By 2025, NIVEA goals to globally make investments 20 million Euro in human contact initiatives with optimistic impression on the person well being and well-being of greater than 150.000 individuals. Finally, every of those challenge outcomes cater to a strengthened sense of human connectedness and resilience, and thereby alleviates emotions of loneliness.
NIVEA´s "The Value of Touch" NFT artwork could be claimed without cost at nivea.com/thevalueoftouch.
Extra content material concerning the challenge could be discovered at NIVEA´s world Instagram web page @nivea.
Extra info could be discovered at www.beiersdorf.com.
Photograph – https://mma.prnewswire.com/media/1707324/Beiersdorf_NFT_Artist.jpg
Photograph – https://mma.prnewswire.com/media/1707323/Beiersdorf_NFT_Art.jpg
Emblem – https://mma.prnewswire.com/media/1707315/Beiersdorf_Logo.jpg
SOURCE Beiersdorf AG
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