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The prospect of straightforward income is luring GameStop and different trade heavyweights, however the brand new marketplaces danger alienating prospects.
Dangerous enterprise.
Photographer: Justin Sullivan/Getty Pictures
The online game trade is at a crossroads. Enticed by the prospect of straightforward income, recreation publishers and even a retailer like GameStop Corp. are embracing the chance supplied by the most popular buzzword of the second: blockchain-enabled non-fungible tokens, or NFTs. However they need to rethink.  
Annoyed by sluggish gross sales of common titles, recreation makers are on the hunt for different income sources. But any positive aspects include an actual danger of alienating their prospects, a lot of whom view gross sales of digital items as an intrusion on the gaming expertise.


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