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Caleb Roberts is the founder of Caleb Roberts Inc., a TikTok ad agency that helps brands create promotional videos and content on the giant social media platform. His second passion is non-fungible tokens, and he creates videos to teach others about the assets that allow people to trade ownership of digital items.  
Roberts is part of a creator fund by Metapurse, a crypto-based firm that specializes in identifying early-stage projects. The program selected 50 creators to make educational content on TikTok about blockchain technology and NFTs, and was the winning bidder for the record-setting Beeple NFT in March.
He told Insider he was among thousands of applicants to the program and was selected and trained on content creation. Now, he puts out a certain number of videos a month in exchange for compensation in ether by the fund. The program is meant to educate investors about the potential of this new digital asset with the goal of bringing more people into the space, Roberts says. 
Indeed, more people have been flooding into NFTs. Trading volumes hit $10.67 billion in the third quarter, a 704% increase from the previous quarter, according to DappRadar.
Several popular projects saw some of their collections sell at ludicrous price tags. A collection of pixelated avatars called “Crypto Punks” had two NFTs (#3100 and #7804) sell for 4,200 ether, which would currently be worth about $14.6 million.
Seeing a seven-figure pixelated image become worth more than most homes is a concept that someone standing on the outside of this frenzy can barely wrap their head around. Heck, even NFT enthusiasts have dropped their jaws at some of these valuations. 
But these price tags are a small percentage that makes up the bulk of newsworthy headlines. Keep in mind, too, that the sector is also exposed to scams and many projects that don’t take off. For example, Evolved Apes was a collection of 10,000 NFTs that lured investors in with the promise of an upcoming game. But a week after the project’s release, its developer disappeared, taking 798 ether worth $2.7 million. 
The layers of risk, combined with the tech-savviness required, can make participating seem difficult for the average person. 
But Roberts says there’s an easy and low-risk way of getting in on the action that won’t cost you. Some of the pricey projects making headlines were once given away for free, including Crypto Punks. Creators of the projects make their money off of commissions from resales and don’t need to rely on profits from an initial release. 
They do, however, rely on their collection’s popularity and the growing community that supports it. So, a giveaway is a great way for them to grow their community. 
Roberts recommends starting your search on a website called, because it tracks the top-trending NFT projects and their social media platforms. Following these projects on Twitter, Reddit, and Discord will keep you up to date on potential free airdrops. 
These platforms will tell you exactly what you need to do to qualify for a giveaway. The terms vary but may include tasks such as retweeting a post or adding friends to the community/platform. Some of these projects will cover Ethereum’s gas fees when transferring the NFT.
Then, you’ll want to create a digital wallet through a platform like Roberts says it’s important to pay attention to the URL because there are various fake platforms that pose as digital wallets, including websites that may look like MetaMask. 
He recommends creating an extra wallet, which will act as a “middle” wallet. This extra step will protect your privacy and any ethers you may have sitting in your wallet. 
“There are possible ways people can hack you if you give away too much [information] about your MetaMask wallet,” Roberts said. “The only safe way to do it is to separate two different wallets where you always receive your NFTs and then you transfer it back whenever you want it in your core wallet.”
When setting up the wallets, the platform will you give a recovery phrase, usually 12-24 words in a particular order. You’ll want to store this information in a safe place and never share it with anyone. 
When transferring or receiving digital assets, you’ll share your wallet address. This is why having a middle wallet is important. If you win a giveaway, you’ll get messaged and ask to share your wallet address. 
“It’s like giving away your bank account number, but since everything is on the blockchain others could use it to see your transactions,” Roberts said. 
Once you’re at a point where you’re comfortable enough to actually buy NFTs, you’ll also use that middle wallet to put just enough ether to make a purchase. 
Roberts has a TikTok video that explains how to set up a digital wallet, step by step. This will then connect to an NFT platform like, where the collections are posted and sold. 
He believes that in the future, real estate, rare collectible, and limited edition clothing lines will increasingly be sold through NFTs. This would mean the owner of an item would not only hold the hard goods but the NFT that proves its ownership.
He adds that if an investor can’t wrap their head around the value of a pixelated image, then a good way to start is by investing in NFTs tied to a sector they understand. One way Roberts is doing this is by buying tickets to events in the form of an NFT. 
Coinbase recently announced it will be launching its own marketplace for NFTs — a move that could make the assets more accessible in a secure and user-friendly environment. 
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