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NFTs caught everybody’s consideration and exploded in reputation. Whereas most individuals are nonetheless making an attempt to know what they’re, in easy phrases, they stand for non-fungible tokens and are items of digital content material linked to cryptocurrencies. The fantastic thing about the NFTs is that they take digital artistic endeavors and remodel them into one-of-a-kind items.
Prior to now 12 months, many of the artists benefitting from the growth are males, and a latest report revealed that ladies make up solely 5% of all NFT gross sales, and so they account for simply 16% of the NFT artwork market.
To alter these stats and elevate girls making waves within the NFT business, L’Oréal Paris USA is on a mission to encourage change, stability, and fairness for the way forward for females in cryptocurrency.
For over fifty years since declaring its iconic tagline, ‘Because You’re Value It,’ L’Oréal Paris has supported each girl’s magnificence and intrinsic value. From its inclusive product ranges to a various roster of spokeswomen and the causes it stands for, empowerment of girls is threaded into the model‘s mission and its very DNA.
L‘Oréal Paris USA has commissioned female artists, Amber Vittoria, Arina BB, Hueman, Lili Tae, and Puks, to create NFT art inspired by the new L’Oréal Paris Reds of Value by Color Riche vary of lipsticks.
“What I’ve learned after joining the NFT community is that my creations matter. Putting myself in a bigger world could be intimidating, but I’ve also been encouraged and lifted by so many fellow artists and supporters from all over the world,” remarks Lili Taie. “This venture is a chance to encourage confidence by my paintings. I wish to talk how confidence contributes to at least one‘s self-value and how the color of red can be the spark to help achieve this.”
“Through this program, we want to bring attention to the gender disparity in the NFT space and hope that we can shine a light on the women already working within the sector while attracting more women artists and buyers,” notes Maude Brunschwig, Senior Vice President of Marketing, L‘Oréal Paris USA. “As a brand that is deeply committed to empowerment and inclusion, we are proud to build on our mission of supporting women and giving these artists a global platform to showcase their work.”
The Reds of Worth NFTs were auctioned on the OpenSea marketplace from December 13 – 15, 2021, with artists retaining 100% of primary sales. Each NFT started at a floor price of $1,500.
Fifty percent of up to one year of the secondary market sales will be donated to support Women of Worth, L‘Oréal Paris’ signature philanthropic initiative that acknowledges girls making extraordinary variations of their communities.
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“I’m so excited and honored to be partnering with L‘Oréal Paris for its NFT program. My piece ’Radical & Free‘ is about women owning our power and is inspired by scientific research that proves humans emit light in extremely small quantities due to biochemical reactions,” notes Hueman. “The human body literally glows; we are much more than our gender. There are so many layers beneath the surface, and they are complex, glimmering, and pulsing with our own inner light.”
Reds of Worth by Colour Riche is an array of the most elegant hues of red suitable for all skin tones. Featuring a rich and creamy formula that is non-drying and smudge-proof, each lipstick is formulated beyond color technology and enriched with blue pigments, Argan Oil, and Vitamin E for ultra-creamy pigmentation.
Available in six classic shades, as of November 2021, the collection is available at drugstores and mass-market retailers nationwide.
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