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Nike is taking a plunge deeper into the world of crypto collectibles, saying that they’re buying the NFT studio RTFKT (pronounced “artifact”).
The acquisition announcement comes at an opportune time for the studio; RTFKT is presently behind probably the most talked-about NFT venture drops of the month — a sweeping avatar partnership with artist Takashi Murakami referred to as CloneX. Since its preliminary drop lower than three weeks in the past, the venture has already seen almost $65 million in transaction quantity in line with crypto tracker CryptoSlam.
Phrases of the acquisition weren’t disclosed. The startup raised an $8 million seed spherical again in Could led by Andreessen Horowitz that valued the corporate at $33.3 million.
“This is a unique opportunity to build the RTFKT brand and we are excited to benefit from Nike’s foundational strength and expertise to build the communities we love,” RTFKT co-founder Benoit Pagotto stated in an announcement.
Earlier this month, Adidas introduced a partnership with NFT venture Bored Apes Yacht Membership.
Along with constructing out its personal NFT drops, RTFKT had collaborated with different crypto creators to design gadgets like bodily footwear that utilized imagery in different NFT tasks, together with CryptoPunks and Bored Apes.
‘Bored Apes’ shoots for the moon

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