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L.O.L Surprise! dolls (Jack Taylor/Getty Images)
MGA Entertainment is launching a non-fungible token (NFT) collection that accompanies in-store purchases of its L.O.L. Surprise! brand trading cards, the company announced Tuesday.
Read more: Billion-Dollar Toy Brand L.O.L Surprise! to Build Its Own NFT Marketplace
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Eli Tan
Eli is a news reporter for CoinDesk. He owns BTC, ETH and SOL.
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The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.
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